Leading for extraordinary development entails declaring war on mediocrity, challenging the status quo, and making difficult decisions on a daily basis, all while remaining relentlessly focused on the purpose. What they do require is for people to be aligned around what matters and to execute with urgency and intensity every day. Slootman demonstrates that most executives have substantial space to enhance their organization's performance without making costly changes to its people, structure, or core business model-and they don't need an army of consultants to do so. For the first time, he offers his leadership strategy in Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity.Īmp It Up provides an authoritative look at what it takes to convert a business for maximum growth and size. Snowflake CEO Frank Slootman is one of the most experienced leaders in enterprise growth in the IT industry, having led Snowflake to the greatest software IPO ever after previously guiding ServiceNow and Data Domain to exponential growth and the public market. The secret to leading growth is your mindset
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